Not so long ago, EA filed a patent for registration, which states that Electronic Arts has developed a special system that will help adapt the complexity of the gameplay, specifically to the player's skills, based on the level of his game activity. As is clear from the application, the system was created to ensure that users spend as much time as possible in the games.
The patent application was filed last fall, but was officially published only this spring. As stated in the application, the system will adapt to your skills, as well as the desired duration of the game. In addition, the system automatically divides players into certain clusters and adjusts specifically for them in order, in fact, to "keep" gamers in the game for as long as possible.
The application also says that due to the incorrectly set difficulty level, players spend less time playing games. With this in mind, EA wants their products to keep you engaged for even longer. Interestingly, this is not the first case of the development of an adaptive difficulty level - this can be found, for example, in Left 4 Dead, where adaptation "for you" is directly spelled out in the game itself, or in Resident Evil 4, where the adapted difficulty is hidden from the player.
As a reminder, recently Warner Bros. also patented their own development, called Nemesis, presented for the first time in the game Middle-earth: Shadow of Mordor.